The greatest wealth is health – Virgil
At Juice Dr., our story starts right here, in the hometown we all love – Philadelphia. Like all intrepid stories, ours has many twists and turns, but it begins with one all-consuming goal: the pursuit of health and wellness.
Our journey started when our founder, FJ Leto, a man who readily admits he – like many people – avoided vegetables at all costs, embarked on a quest to California after college to pursue his passion for education, nutrition and spiritual exploration.
Upon landing in Berkley and immersing himself in the local culture, FJ was amazed by the popularity of the seemingly ubiquitous juice bars offering juice not as a short term cleanse, but as an essential part of a well-balanced daily diet.
At first skeptical, FJ quickly became a rabid fan of raw organic juices, as he began to experience the powerful health benefits – increased energy and vitality, lack of appetite for processed foods – and it sparked the idea to bring the concept back to Philadelphia. However, like every great entrepreneur, FJ’s vision was to take the great things he’d learned and bring back something even better, wholly unique.